Dataton is the creator of the award-winning WATCHOUT multi-display production and playback software, WATCHPAX and WATCHMAX media servers. WATCHOUT lets you orchestrate stills, video, live footage, sound, animations and graphics on a single screen or multiple display areas. WATCHOUT has been used for Olympics opening ceremonies, projection mapping on Buckingham Palace, the world's largest high-definition video wall, centenary celebrations across Sydney Harbour, Broadway productions, at the UN General Assembly in New York, and numerous world expos.

Founded in 1973, Dataton serves core markets in leisure and attractions industries, broadcast and theater, live events, retail and corporate AV.